外贸开发信中的极品

Hey guy,

XYZ trading here, exporting LANTERNS with good quality and low price in US.

Call me, let's talk details.

Rgds,

Rick
Cell phone: ***

 

Hi Sir,

Glad to hear that you're on the market for fiberglass. We specialize in this field for several years, with the strength of chopped strand mat and stitch chopped strand mat, with good quality and pretty competitive price.

Should you have any questions, pls do not hesitate to contact me. FREE SAMPLES will be sent for your evaluation!

Tks & br,

Jack
**** company (这里留下公司名、电话、传真、邮件就可以了,正文就可以写的很简单。)
Tel: ***
Fax: ***
Mail: ***
Website: ******  (请记住,如果你非要在里面加上网页链接,请放在签名里,不要放正文,让人感觉更像搞推销的,不太好。)

Dear ***,

Sorry to trouble you again!

Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.

Thank you in advance!

Best regards,

Cindy

先写得委婉一点,把你上次写给他的邮件放在下面。如果他还是没回复,那就再重新发一遍,上面加上大写的红色的或者粗体的“RE-SEND!!!”如果还是没消息,就打电话吧~

 兄弟,这是肯定的,所有的东西都需要文本的确认。
      你可以这样做,电话里说的东西,谈的东西你先记下来,等电话打完后,马上跟一封邮件过去:

Hi ***,

As we discussed on the phone, there were some details as below:

1)*****
2)*****
3)*****

Please confirm by return asap. We'll do everything according to your request!

Thank you!

Kind regards,

***

      这样就可以了,只要他回复了邮件,要么就是对其中的某些东西提出异议,要么就只有ok,对吧?那就留下文本证据了,以免双方将来扯皮。我说的打电话,只是对于email的辅助,很多时候email发出去,客人一点消息都没有,那就只有电话跟进,了解情况了。如果客人接到你电话,很不好意思地说,我尽快回尽快回,那他就不会不理你了。你就有进一步进展下去的可能。如果还是等不到消息,那就再打电话,总之要坚持,坚持到得到你想要的答复为止。即使客人是拒绝你的,也没关系,但是要弄明白,拒绝你的真正理由!

我认识的大部分sales都是喜欢报价,来来回回几次,客人没消息了,就不管了。再给别的客人报价,再联系,几次以后没消息了,就又不管了。一定要想尽一切办法撬开客人的嘴巴,让他亲口告诉你真正的原因!!!你才能知道自己的问题在哪里!!!
      比如春节时候客人不来,那你就要主动一点,可以问问客人,什么时候会来中国?你希望和他见个面,希望他能抽一点点时间给你,不管他去中国的哪个城市,你都会飞去见他。
      又或者,你们如果去科隆参展或者去欧洲其它国家,可以专门去拜访他。或者参加广交会或其它展会,也要告诉他摊位号,希望和他见面。
      总之要和客人保持互动,可以不合作,但要明白原因。

Dear Mr. Mukund Kamath,

Glad to get your contact info from Indiamart!

We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company!

E-catalog will be provided if needed.

Email me or just call me directly. Thank you!

Best regards,

Mandy
******Co., Ltd.
Add: ***
Tel: ***
Fax: ***
Mail: ***
Web: ***

      这样是不是简洁很多了?而且你要表达的东西,我上面的几句话全部表达出来了。fabulous, coincidently这类词不要用。邮件一定要简单,明白,通俗易懂,连老外的小学生都看得懂。

Dear sir,

Glad to hear that you're the leading retailer of bathrooms! We specialize in cast iron bathtubs for 17 years, and hope to find a way to cooperate with you!

Attached some pictures for your review. Please contact me if any questions.

Thanks and best regards,
***

不错不错,你是我看到的几封开发信里面写得最好的了!可以不用改。怪不得是export manager啊,哈哈~
      我想指出一点的是,老外更在意的,并不是你工厂的ISO9001之类的东西,这些都是虚的。如果你是一个不错的工厂,被哪些大客人验过厂,比ISO重要100倍!
      如果你通过BSCI验厂,或者Disney验厂,或者Wal-mart验厂,那就把这句写上去!
      如:We already passed the factory audit from BSCI, with the scores ***  (BSCI验厂是有分数的,而且德国Lidl指定BSCI验的,如果你分数还不错,说明你的产品已经能进德国主流市场了。相比之下,BV和SGS之类的就稍微弱一点点。)
      又如:We're the supplier of Wal-mart, and already passed the FE from them.

新的东西来了~ 这边先谈谈以前的一个德国客人给我的建议,我把他原文附上,但是名字和公司我删掉了,其他一字不改,大家看看,至于我说的那个案例,会陆陆续续放上来的!

Dear C,

As you mentioned last time, how to write a right email, pls find my reply as follows:

1) short
2) short
3) short again
4) delete all extra words
5) make everything clear
6) that's ok, order comes, ah~

Have a nice day!

N

Hi Alex,

How are you doing? Glad to get your name card from HK fair.
65
This is Sandy from ***. We specialized in parking sensor system, and all our products with CE/FCC/FCCID approved!

Regarding the FUN MINI DVR your selected on the fair, pls find the details with best offer in attachment.

Hope to get good news from you! Thanks.

Best regards,

Sandy
Sales assistant

      Sandy,我要说一点,你的情况和其他朋友又不一样了。你在展会上拿到过客人的名片,而且客人曾经对某一款产品感兴趣,那简直是一个相当好的机会!只要你把握住了,成交可能性是很大的!这种情况下,你特别要标注出他在展会上选的东西,而且主动提供详细资料和报价,这一点至关重要!
      客人很忙的,他可能在香港展上去过很多同行那边,问同一个产品,他会收到很多很多邮件,恐怕根本没空回复或主动联系你,所以你一定要主动出击,提供完整的资料和好的价格,然后跟进,赢得他的信任!如果像你刚才那样,问他是不是有兴趣,有兴趣你会给他详细资料,客人会觉得很烦的,觉得你怎么需要推一下动一下,做业务要学会主动,客人一个眼色,你就要能完成三四个动作。客人问你价格,你连详细参数尺寸包装材料都一并提供了。客人问你说明书,你连设计稿和文字都完整无误地给他参考。客人需要彩盒,你不止给了他图片,还有准确尺寸的刀模图,连别的客人的彩盒也一并给他做设计参考。你说,客人是不是会对你印象很好?

Dear Sir / Madam,

Good day to you!

Power Link Machine (Shanghai) Co., Ltd. hear, export Diesel Generating Sets with good quality and pretty competitive price.

We have 10 years experience in this field; please contact me directly to talk the details.

Thanks & Best regards,

 

Dear Sir/ Madam,

 

Sorry to trouble you again!

Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday at weekends.

Thank you in advance!

Best regards,

 

Mandy

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